2011 Western Automotive Journalists
19th Annual “Media Day”
March 8th & 9th, Monterey, CA
Hotel Change!
We're returning to the Embassy Suites
Sometimes the more things change, the more they remain the same. The WAJ Media Day team has made what's known in football as a field decision and is happy to announce that we will be returning again this year to the Embassy Suites in Seaside, CA, and that it will be our headquarters hotel and site of our annual banquet as well as many of our Media Day activities.
The room rate at the Embassy Suites is actually less than the Portola Plaza when you factor in parking charges at the latter. We will follow up in a day or two with more information.
This year's program will remain the same with a Show 'n' Shine and Ride-and-drive program based out of the Embassy Suites on Tuesday, March 8, and our day at Mazda Raceway Laguna Seca scheduled for Wednesday, March 9.
If you have not already signed up, here are a few critical steps:
- You must be a member in good standing of WAJ, which means:
- Sign up at: http://www.waj.org/Membership_Applications_and_Renewals.cfm
- Pay through Paypal online or send $50 to WAJ Treasurer Michael Coates, 17345 Grosvenor Court, Monte Sereno, CA 95030
- Send your clips (six if new, three if renewing) to: WAJ VP Membership Steve Schaefer, 18443 Clifton Way, Castro Valley, CA 94546-2019 or via e-mail to: sdsauto@sbcglobal.net
- This must be completed by our Feb. 9 meeting to attend Media Day 2011. If you're a new member, you must attend that meeting, which will take place at the Basque Cultural Center, So. San Francisco. More info: http://www.waj.org/FEBRUARY_TOYOTA_DINNER.cfm
- Next you need to sign up for Media Day:
- Again, it's all on the WAJ site:
http://www.waj.org/Member_Registration.cfm
- You can pay there, too, via Paypal, or send at check to the WAJ Treasure. The cost remains $80 per WAJ member; guests are $160 to cover the cost of meals, but are not allowed to drive test vehicles.
- Your info from the registration will be used in the WAJ Media Guide, which is distributed to all members and manufacturers.
- The registration fee does NOT include lodging. This year our Hosting hotel will be Embassy Suites in beautiful Seaside, or the Lone Oak, also in Seaside, you should contact the participating hotels at your earliest convenience to insure desired accommodations. Please mention WAJ or Western Automotive Journalists when you register to get a special rate and to ensure we get credit for our room block.
Here's the updated schedule for Media Day. Hope to see you there!
2011 WAJ Media Days
Day 1 – Monday – March 7, 2011
4:00PM – 7:00PM: Registration –Hotel Lobby
Day 2 – Tuesday – March 8, 2011
7:00AM – 9:30AM: Registration –Hotel Lobby
8:00AM – 9:30 AM: Kick-Off Breakfast–Hotel -- Sponsored by Volvo
9:30AM - Drivers Safety Meeting- Hotel
10:00AM – Ride and Drive begins from Embassy Suites
11:45AM - Lunch at the Hyatt Hotel - Sponsored by Buick
1:00PM – 4:00PM - Ride and Drive Continues
5:30PM – 6:00PM – Skip Barber Chalk Talk at Hotel
6:00PM – 7:00PM - Chrysler Presentation – Followed by Reception
7:15PM – 9:00PM - Banquet – Sponsored by Nissan
9:15PM – 11:00PM - Afterglow Party - Sponsored by Subaru
Day 3 – Wednesday – March 9, 2011
7:00AM - Mazda Raceway Laguna Seca Gates Open For Staff Only
7:30AM - Registration opens at MRLS (Garages)
8:00AM – 9:00AM – Breakfast / Mandatory Chalk Talk (Garages) - Sponsored by Suzuki
9:00AM – Sedan Arounds - Orientation Laps Begin
10:00AM – 12:00PM - Track and Skip Barber Skid Pad Open
12:00PM – 1:00PM – Lunch(Garages) – Sponsored by Mazda
12:00PM – 1:00PM - Track & Skid Pad Closed
1:00PM – 4:00PM - Track and Skid Pad Reopen
3:30PM – Track open to Manufacturer driving
4:00 PM – Track Closes - Open for Photography
5:00PM – Facility Closes
Signed,
Mike Campbell
VP Media Day
Please contact Mike Campbell for sponsorship opportunities at automobileinfo@comcast.net.

